Afro-Pessimism and Negative Reporting on South Africa During the 2010 FIFA World Cup

dc.contributor.author	Madula, Precious
dc.date.accessioned	2022-11-28T08:18:43Z
dc.date.available	2022-11-28T08:18:43Z
dc.date.issued	2018
dc.identifier.citation	Madula, P. (2018). Afro-Pessimism and Negative Reporting on South Africa During the 2010 FIFA World Cup. New media and mass communication, 76, 1-6. https://iiste.org/Journals/index.php/NMMC/article/view/45586	en_US
dc.identifier.uri	https://iiste.org/Journals/index.php/NMMC/article/view/45586
dc.identifier.uri	http://repository.mzuni.ac.mw/handle/123456789/380
dc.description.abstract	How the media portray Africa and the African news or stories has for long been viewed with disdain and dislike by the native Africans who feel that they are unfairly presented by the western media. Therefore, to better understand these portrayals, this study evaluated five online newspapers in the United Kingdom (UK) that covered the World Cup event in South Africa. Results show that UK media framing of Africa tends to be heavily skewed at portraying Africa in a negative light. The media, therefore, should ensure that framing of African reportage is divorced from the tendency of viewing Africa with negative lens. This will consequently culminate into reporting about Africa in a fair and balanced manner.	en_US
dc.language.iso	en	en_US
dc.publisher	IISTE	en_US
dc.title	Afro-Pessimism and Negative Reporting on South Africa During the 2010 FIFA World Cup	en_US
dc.type	Article	en_US