Abstract:
Radio programs are very important in developing countries in informing the
masses about public health matters. Their role is quite visible in the fight against
HIV/AIDS through dissemination of messages aimed at informing the publics
about the dangers of HIV/AIDS and what prevention measures can be em ployed. Drawing on framing and social learning theory together with readings
on media effects, this study aimed at establishing whether Pasimba radio pro gram is having an impact in promoting behavioral change among couples in
Malawi. Data was collected through a survey (N = 100) and data was analyzed
using cross tabulations, chi-square, correlation and regression. Results indi cate that there is a significant relationship between respondents who listen to
the program and those that have the propensity to undergo HIV test. This im plies that Pasimba program is having an impact in influencing behavioral change
and that there is a correlation between listening to the program and having the
motivation to know one’s serostatus.
